Brief One: Humanize the Unthinkable

The Deliwich is somewhere between a Nobel-Prize winning scientific achievement and a middle-school cafeteria Frankenstein’s monster. A meat and cheese sandwich that you can prepare by just thawing it out. It’s insane.

My first brief I ever tackled was creating a fictitious Twitter account for the Deliwich. With no ad experience and the most likes I’ve ever gotten on a tweet being 2, I… uhhhh…