The brief sent shivers down the spines of the bravest creatives.

Write a TV ad, but we don’t have money for a shoot. You can only use pre-existing B-roll of a Floor Trader store.

This wasn’t a shoestring budget, this was the plastic on the end of a shoestring budget.

This was an aglet budget.

No problem.

I wrote those TV ads on 1 and 1/2 cans of Celsius Cosmic Vibe, half a Starbucks cinnamon bun, and a dream.

Many ads were written. Only one, my “Too Many Floors” script, was my CD’s favorite and client approved, venturing into the unknown world of production just as my internship concluded.